Thanks Conor! That's great to hear. Just let me know if there's anything particular you'd like me to cover, including source materials. I go through the usual podcasts, Substacks and investor letters.
Awesome. Yeah, I've been doing the same curation work anyway. The only difference is, with global coverage I'm finding 5x more ideas. And the number of potential readers must be multiples higher as well.
Oh I found it. I'm actually looking more into minimalistic link aggregation rundowns (e.g. the Milk Road formula) , because it seems that free model is viable for scale for advertising revenue.
May 22, 2023·edited May 22, 2023Liked by Michael Fritzell
Yes I do that with the headers and footers of my many Newsletters here on Substack.
But I found the platform diversification: LinkedIn, beehiiv, Convert Kit, Locals, etc... is likely a better use of my time in the end. Mainly because Substack lacks data, attribution, reader referrals, sequencing, segmentation, network effect at scale, automation and the ESP stats I need for a better picture of what is really going on.
Email marketing metrics around the benefits of sequencing and segmentation are well known, but weirdly enough in the Creator Economy, it's like we ignore all the literature and the last 20 years of data. I often wonder why Substack decided to dumb things down so much that the lack of data becomes a real barrier to scale and being reader centric? Maybe one day I'll be qualified to write more about it.
Great issue Michael.
Thanks Conor! That's great to hear. Just let me know if there's anything particular you'd like me to cover, including source materials. I go through the usual podcasts, Substacks and investor letters.
The wider coverage is great for me. Really enjoyed the Burberry article.
Awesome. Yeah, I've been doing the same curation work anyway. The only difference is, with global coverage I'm finding 5x more ideas. And the number of potential readers must be multiples higher as well.
what? there was a burbury article? I skipped all the blue country flags instinctively :D
Oh I found it. I'm actually looking more into minimalistic link aggregation rundowns (e.g. the Milk Road formula) , because it seems that free model is viable for scale for advertising revenue.
Yes this newsletter will be 100% free. Just an ad to my own newsletter at the bottom to create greater visibility.
Yes I do that with the headers and footers of my many Newsletters here on Substack.
But I found the platform diversification: LinkedIn, beehiiv, Convert Kit, Locals, etc... is likely a better use of my time in the end. Mainly because Substack lacks data, attribution, reader referrals, sequencing, segmentation, network effect at scale, automation and the ESP stats I need for a better picture of what is really going on.
Super interesting. Could this be a topic for another newsletter of yours? How to use such data to make create and market better newsletters.
Email marketing metrics around the benefits of sequencing and segmentation are well known, but weirdly enough in the Creator Economy, it's like we ignore all the literature and the last 20 years of data. I often wonder why Substack decided to dumb things down so much that the lack of data becomes a real barrier to scale and being reader centric? Maybe one day I'll be qualified to write more about it.
Finance is a bit niche in terms of where the audience is. AI can interest a wider public.
Glad to see that global stocks are now part of Monday Morning Links.
And thank you Michael for sharing our Booking Holdings analysis.
My pleasure!